Centre offers marketing support to states to push ‘One District One Product’ agri plan

New Delhi: The Centre plans to extend marketing support to states that implement the ‘one district one product’ plan in the ensuing rabi season to help farmers cultivate identified products on a bigger scale and get better prices, officials said.

“Food products rich in nutritious ragi can be developed in Karnataka, sunflower in Tamil Nadu, and mustard in Rajasthan. Similarly, there are many districts which have GI crops like Chilli in Guntur and Alphonso mangoes from Ratnagiri,” a government official said. “These districts can be developed as niche markets for particular crops resulting in improvement in varieties.”

There are 540 districts in the country and more than 100 out of them have GI tag crops, which can gain from the plan, officials said. “One agriculture or horticulture crop already grown in a district or having potential in all parameters like suitable climate and capacity to raise income of farmers will be identified),” an agriculture ministry official said.

“If the state governments encourage farmers to grow that crop, the Centre will also pitch in to provide necessary market linkage by inviting processors and exporters of that product to source it directly from farmers or through a farmer producer organisation (FPO).”

The official said the ministry will soon form a committee to implement and monitor this scheme. “We want to help farmers realise better prices with increased scale,” he said.

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